Social Influence: Conformity

Conformity takes place when an individual's behaviour changes as a result of the behaviour of others - a result of social influence. There are a number of technical terms which you need to be able to define and apply to examples:

• Conformity
• Majority Influence
• Minority Influence
• Compliance
• Identification
• Internalisation
• Conversion
• Informational Influence
• Normative Influence

For next Thursday's lesson you need notes on the aims, procedures, findings, conclusions and criticisms of three studies of conformity:
Asch (majority influence in a lab experiment)
Moscovici (minority influence in a lab experiment)
Clark (minority influence in a role-play)

Here is the presentation on majority influence research:
01 Researching Conformity 2010

And here is the one on minority influence:
02 Minority Influence and Internal is at Ion 2010