Identification

Like internalisation, identification involves changes to thoughts / attitudes / beliefs as well as behaviour, but unlike internalisation (conversion) this isn't necessarily permanent - it relies on an association with the influencing people in a particular situation.

A classic study that relates to this is the Stamford Prison Experiment - it's not as important to know in detail as Asch, Moscovici and Clark, but is useful especially in terms of the ethical and methodological issues that it illustrates.

Here is the presentation with questions you should have answers to in your notes: 03 Identification 2010

Here is the first part of the documentary on the experiment we watched in the lesson:

Here is part 2: